Sam Artioli talks with us about his new startup, Tredder, and the advice he has for others considering starting their own business based on his experiences across multiple ventures.

Direct link to the episode.

const podcast = { 
  episode: 224,
  title: 'Starting a Company as a Technical Founder',
  topics: [ 
    'startup', 'business', 'insurance'
  guest: 'Sam Artioli'
  hosts: [
    'John Papa', 'Ward Bell'

Recording date: Feb 23rd, 2023

John Papa @John_Papa

Ward Bell @WardBell

Dan Wahlin @DanWahlin

Craig Shoemaker @craigshoemaker

Sam Artioli @SamArtioli

Brought to you by



  • 02:32 Guest introduction
  • 08:06 How do you know when to jump on an idea?
  • 11:49 Sponsor: Ag Grid
  • 12:51 Working with a partner
  • 17:27 What is Tredder?
  • 18:39 Sizing the market
  • 22:20 Building a business can be like playing poker
  • 25:58 How do you protect yourself legally and payroll?
  • 27:42 Sponsor: IdeaBlade
  • 28:48 How do you determine success or failure in a startup?
  • 33:23 Be prepared for the unprepared
  • 35:50 Final thoughts

Podcast editing on this episode done by Chris Enns of Lemon Productions.