Sam Julien talks with us about being a developer advocate, writing content for newsletters, avoiding burn out doing the things you enjoy, and processes for developing evergreen content.

Direct link to the episode.

const podcast = { 
  episode: 237,
  title: 'Tech Community Engagement with Newsletters',
  topics: [ 
    'newsletters', 'dev advocacy', 'writing'
  guest: 'Sam Julien'
  hosts: [
    'John Papa', 'Craig Shoemaker'

Recording date: May 25, 2023

John Papa @John_Papa

Ward Bell @WardBell

Dan Wahlin @DanWahlin

Craig Shoemaker @craigshoemaker

Sam Julien @SamJulien

Brought to you by

  • AG Grid


  • Narwhal

    Visit to get the preeminent open-source toolkit for monorepo development, today.

    Narwhal logo



  • 00:28 Welcome
  • 01:32 Yak shaving?
  • 02:22 Introducing Sam Julien
  • 04:51 What has been your career path?
  • 06:35 What makes a good developer advocate?
  • 09:02 Sponsor: Narwhal
  • 09:38 How do you decide where you should spent your time?
  • 15:44 How does AI and identity merge?
  • 16:49 Sponsor: Ag Grid
  • 17:52 Why did you start a newsletter?
  • 20:34 What makes for a good communicator?
  • 23:37 What is your process for writing a newsletter?
  • 29:39 What are some lessons you've learned writing a newsletter?
  • 35:08 Final thoughts

Podcast editing on this episode done by Chris Enns of Lemon Productions.